About
SallySells was built to fix the part of B2B sales that humans can't reliably do.
Lead follow-up is the most consistently measured failure in B2B sales. 63% of companies never reply to a lead. Of those that do, the average reply time is 29 to 42 hours. 80% of sales require five or more follow-ups, but only 8% of reps ever get past five. Every quarter the same incident happens to the same companies, and they hire more SDRs to fix it.
SallySells exists because that's not a discipline problem — it's a structural one. A human cannot answer every inbound lead in under a minute, follow up six times across two weeks on every thread, deliver a live demo on demand, and do it at 3 a.m. on a Tuesday for the prospect in Lisbon. Sally can. The economic case follows: the work companies currently buy as two hires — an SDR at roughly $85K fully loaded and a demand-gen marketer at roughly $115K, both drawing base regardless of results — done by one system that scales with pipeline instead of headcount.
The product
Sally is the operating system for acquiring customers. She researches the market, identifies likely buyers, creates and launches campaigns across cold email and paid — producing the ad copy, design, and per-platform formatting herself, with no agency and no designer. She replies to every response in seconds in the client's voice, runs the follow-up cadence to wherever the prospect lands, takes the live multilingual sales call the moment the buyer taps the link, handles objections, and closes the deal herself with the client's own payment link — or hands off at whatever stage the client chooses. She sources her own prospects: up to 5,000 a month across multiple mailboxes and sending domains.
There is deliberately no CRM integration, because there is no CRM. Sally's pipeline is the system of record, and clients manage her entirely by email — instructions in, work done, a debrief back every evening. Connect Stripe or QuickBooks read-only and she sees the whole lifecycle, from "never heard of you" through closed-won, contract signed, and invoice paid, which is what lets her learn from revenue rather than from clicks.
Pricing is two parts, like a salesperson's comp. A monthly base that scales with pipeline rather than seats, and a 10% commission on the first-year value of the deals Sally sourced. Attribution is fail-closed: only an airtight match bills automatically, uncertain matches ask first, no match is never billed, and refunds claw back pro-rata. Sally is paid when she's done the work.
The founder
SallySells was founded by Patrick Campbell. Patrick has spent his career operating in B2B SaaS — building, advising, and selling — and started SallySells out of a single observation: every sales org he's worked with treats lead follow-up as a discipline problem and tries to fix it by hiring more humans. Sally is the structural answer.
The company
SallySells is the product. The operating entity is Front Porch Ventures, Inc. — a Delaware C-corp. The company is headquartered in the United States and operates remotely. For media or partnership inquiries, write to Sally@SallySells.ai.
What we believe
- Speed-to-lead is the only outbound metric that matters. Prospects who get a thoughtful reply in under five minutes are roughly 100× more likely to qualify. Only 0.1% of B2B companies hit that bar today.
- Personalized at scale isn't a contradiction — it's the point. Sally writes every email from scratch in the client's voice, never from a template. The unit of personalization is the lead, not the segment.
- Email-first, voice-on-demand is the safe path. Cold-calling is being legislated and deliverability-scored out of existence. Asynchronous outreach with on-demand live demo is more compliant, more scalable, and works while you sleep.
- The AI sales category is full-cycle or it's nothing. Tools that prospect and dump the lead in a human's lap have moved the bottleneck, not solved it. Sally owns the deal all the way to the close.
- The tools don't form a system — they form a pile. There's a product for every individual task in customer acquisition, and each one holds a fragment of the truth. Nobody optimizes for revenue because nobody can see all the way to it. One intelligence running the whole motion can.
- Outcomes should teach an agent how to sell, never what's true. Product facts and pricing change only through the client. Every change Sally makes to her own memory is cited, versioned, and reversible. When she doesn't know something, she says so and asks.
Want to see Sally work? Take Sally's sales call — eight minutes, no scheduling.